At Regal, we understand your concerns. When uPVC windows and doors can often look alike it is sometimes difficult to assess the quality of what it is you are being sold and the integrity of the company selling them. These fears among homeowners were the driving force behind our creation of the famous "Regal Standard", a unique set of principles and working practices which many in the industry regard as the way the whole double glazing market will one day follow. To lead the industry in this respect is a considerable achievement for a company that has its origins in Swindon and now boasts two of the finest showsites in England - the famous Regal City in Swindon and Regal Village at South Hinksey Garden Centre Oxford. Within these pages, we hope to lay out in clear and concise terms the values we stand for and the ways in which we guarantee that, at Regal, the customer is king.

Historically, the double glazing industry is not noted for its service to customers. The Regal Standard is our attempt to change that sad fact. Time after time homeowners throughout Swindon and Oxford have bought from a company they felt they could trust only to be let down by poor after sales service and sub-standard workmanship. The Regal Standard is about making a difference not just to the image of a tarnished industry but to the quality of service offered to every customer who entrusts their home to Regal. We always stick to the Regal Standard:

1. Never sell a genuine Regal product for less than it is worth.
2. Always invite every customer to a Regal showsite before they make a final decision to invest in windows, doors or a conservatory.
3. Avoid high pressure selling and, if the customer wants more than one quotation, suggest other reputable companies they may wish to contact.
4. Always open customers to new possibilities.
5. Never seek to artificially restrict the choices a customer may wish to make.
6. Where customers require payment advice always introduce Regal Flexiloan.
7. Always give honest advice about the dangers of "special offers".
8. Always work with integrity.
9. Always emphasise the strengths of Regal not the weaknesses of our competitors.
10. The customers is always king.